Now a days, in a world where we move fast, everything is now and we don’t have much time to stop and read everything we would like. An image can capture our attention and make us wonder what that is.
Graphic design can be defined as the 21st century´s art. Graphic designers are artists creating unique pieces; putting all the effort to attract the attention of your customers and position your brand in the marketplace.
It is not just about an appealing design. Good design is attractive but graphic design delivers the right message to attract your target customers and it does not matter what type of format you are using, whether it is newspaper, magazines, packaging, branding, books, online etc. Graphic design gives your business a visual presentation and makes an introduction to your brand.
A creative and strong brand will make sure that your clients remember you – A large percentage of people remember what they see far better than what they hear or read because visual communication counts. We´ve all heard the expression: "a picture is worth a thousand words" ... and it´s true. What takes a thousand words to explain correctly can be described much more easily using visuals designs. Psychologist Jerome Bruner studied the art of communication and many learning methodologies and concluded that in a simple form:
Your corporate identity can highlight your competitive advantage and tell potential clients how you do business and why they should choose you over the competition. And remember you only get one chance to make a good impression.